How storytelling builds next-generation leaders

In recent years, the need to develop next-generation leaders has become the paramount challenge for many CEOs and their tops teams. But even though this issue has risen to the top of the agenda, most executives would be the first to admit that they are failing at the effort. Storytelling by a compan...

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Veröffentlicht in:MIT Sloan management review 2002-06, Vol.43 (4), p.63
1. Verfasser: Ready, Douglas A
Format: Artikel
Sprache:eng
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