Growing Negative Services

Negative services relate to events most people hope they will not have to deal with: toothaches, leaky roofs or collision repairs, for example. Because the events that trigger the need for negative services are not everyday occurrences, many people are not equipped to diagnose the needs or to make i...

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Veröffentlicht in:	MIT Sloan management review 2006-04, Vol.47 (3), p.69
1. Verfasser:	Ivor Morgan, Jay Rao
Format:	Artikel
Sprache:	eng
Schlagworte:	Business growth College professors Customer services Information storage Market strategy Medical laboratories Quality of service
Online-Zugang:	Volltext
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