Using Corporate Social Responsibility to Win the War for Talent

As the war for talent intensifies, there is growing evidence that a company's corporate social responsibility activities comprise a legitimate and compelling way to attract and retain good employees. To burnish their social responsibility credentials and thereby attract and retain talent, CEOs...

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Veröffentlicht in:	MIT Sloan management review 2008-12, Vol.49 (2), p.37
Hauptverfasser:	Bhattacharya, CB, Sen, Sankar, Korschun, Daniel
Format:	Artikel
Sprache:	eng
Schlagworte:	Dental health Employee relations programs Employees Initiatives Internal customers Marketing Productivity Professional recruitment Social responsibility Talent management
Online-Zugang:	Volltext
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