Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles

Previous studies of advocacy groups’ Web sites suggest that the use of dialogic strategies could lead to greater dialogic communication. This study examined whether dialogic strategies utilized by environmental advocacy groups via their social networking profiles lead to greater dialogic engagement...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Public relations review 2009-09, Vol.35 (3), p.317-319
Hauptverfasser:	Bortree, Denise Sevick, Seltzer, Trent
Format:	Artikel
Sprache:	eng
Schlagworte:	Advocacy Correlation analysis Dialogic communication Environmental advocacy Environmental protection Online relationship building Public relations Social networking sites Social networks Studies Websites
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!