Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles
Previous studies of advocacy groups’ Web sites suggest that the use of dialogic strategies could lead to greater dialogic communication. This study examined whether dialogic strategies utilized by environmental advocacy groups via their social networking profiles lead to greater dialogic engagement...
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| Veröffentlicht in: | Public relations review 2009-09, Vol.35 (3), p.317-319 |
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| container_title | Public relations review |
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| creator | Bortree, Denise Sevick Seltzer, Trent |
| description | Previous studies of advocacy groups’ Web sites suggest that the use of dialogic strategies could lead to greater dialogic communication. This study examined whether dialogic strategies utilized by environmental advocacy groups via their social networking profiles lead to greater dialogic engagement between organizations and visitors. This study offers the first examination of the relationship between the creation of an online space for dialogue and actual dialogic engagement by identifying and measuring six dialogic outcomes. |
| doi_str_mv | 10.1016/j.pubrev.2009.05.002 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0363-8111 |
| ispartof | Public relations review, 2009-09, Vol.35 (3), p.317-319 |
| issn | 0363-8111 1873-4537 |
| language | eng |
| recordid | cdi_proquest_journals_224939484 |
| source | PAIS Index; Elsevier ScienceDirect Journals |
| subjects | Advocacy Correlation analysis Dialogic communication Environmental advocacy Environmental protection Online relationship building Public relations Social networking sites Social networks Studies Websites |
| title | Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles |
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