Gadget lovers

Marketers in firms that routinely produce high-tech innovations want rapid adoption of their products. Many believe the consumer segment that is targeted initially should consist of people who adopt innovative technology relatively early and are influential sources of information that others use as...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of the Academy of Marketing Science 2007-09, Vol.35 (3), p.329-339
Hauptverfasser:	Bruner, Gordon C., Kumar, Anand
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Studies
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!