Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs

Corporate social responsibility (CSR) is often used as a key criterion in gauging corporate reputation. This research examined the influence of consumers' attributions on corporate outcomes in response to CSR. Researchers and managers have considered consumers' beliefs about CSR initiative...

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Veröffentlicht in:	Journal of the Academy of Marketing Science 2006-04, Vol.34 (2), p.147-157
1. Verfasser:	Ellen, P. S.
Format:	Artikel
Sprache:	eng
Schlagworte:	Altruism Consumer attitudes Consumers Corporate culture Influence Marketing Motivation Purchase intention Qualitative research Reputations Social responsibility Stakeholders Studies
Online-Zugang:	Volltext
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