E-Mail Communication as "Advertising and Promotion" Under the Lanham Act: Analogy to Offline Cases and Limited New Precedents

Among other things, the Lanham Act sec 43(a)(1) prohibits false or deceptive statements in "commercial advertising or promotion" and provides for a private right of action by any aggrieved party, including consumers and competitors. "Offline" precedents that do not involve e-mail...

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Veröffentlicht in:	Journal of the Academy of Marketing Science 2004-10, Vol.32 (4), p.469
Hauptverfasser:	Keaty, Anne, Srivastava, Rajesh, Viguerie, Robert
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising campaigns Child support Commercial markets Communication Court decisions Customers E-mail marketing Electronic mail systems False advertising Lanham Act 1946-US Trials
Online-Zugang:	Volltext
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