A market orientation in supply chain management

Despite the logical association between market orientation (MO) and the supply chain management concepts of supply chain orientation (SCO) and supply chain management (SCM), and the potential mediating role of SCO and SCM in the MO-firm business performance (PERF) relationship, there have been few,...

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Veröffentlicht in:	Journal of the Academy of Marketing Science 2007-12, Vol.35 (4), p.507-522
Hauptverfasser:	Min, Soonhong, Mentzer, John T., Ladd, Robert T.
Format:	Artikel
Sprache:	eng
Schlagworte:	Studies Supply chain management Supply chains
Online-Zugang:	Volltext
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