A trade dress tale: Gang abducts princess, enhances ransom through Internet, court approves

The court case of Hermes International v. Lederer de Paris Fifth Avenue, Inc. is profiled. If a company has developed a recognizable trade dress or trademark for their product, and they wish to be the sole beneficiary of its value, they must take some reasonably prompt step(s) to prevent its usage b...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of the Academy of Marketing Science 2001, Vol.29 (1), p.109
1. Verfasser:	McCubbins, Tipton F
Format:	Review
Sprache:	eng
Schlagworte:	Competition Houses Litigation Pizza Royalty Trademarks
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!