From retailing to e-tailing

Store-based retailers have a number of advantages over their internet-only competitors, which can offer personalized search tools and links to related products and services but not the ability to see, touch, and try merchandise and to walk out with it. So if store-based retailers make their sites as...

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Veröffentlicht in:	The McKinsey quarterly 2000-12 (1), p.140
Hauptverfasser:	Calkins, John D, Farello, Michael J, Shi, Christiana Smith
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Acquisitions & mergers Advertising Alliances Auctions Business models Competition Corporate profits Costs Customers Electronic commerce Home shopping Internet Inventory Marketing Online services Retail industry Retail sales Retail stores Retailing industry Startups Websites
Online-Zugang:	Volltext
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Beschreibung
Zusammenfassung:	Store-based retailers have a number of advantages over their internet-only competitors, which can offer personalized search tools and links to related products and services but not the ability to see, touch, and try merchandise and to walk out with it. So if store-based retailers make their sites as innovative and adaptable as those of their pure-play internet rival and at the same time realize synergies with their brick-and-mortar facilities, they may yet come in first after all.
ISSN:	0047-5394