Patent profits

Many companies could add 5% to 10% to their bottom lines by managing their intellectual property more rigorously and exploiting the hidden gems. A three-step process can help companies to identify promising assets, to calculate their value, and to pursue opportunities or cash accordingly.

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Bibliographische Detailangaben
Veröffentlicht in:The McKinsey quarterly 2002-06 (3), p.19
Hauptverfasser: Elton, Jeffrey J, Shah, Baiju R, Voyzey, John N
Format: Magazinearticle
Sprache:eng
Schlagworte:
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