Patent profits
Many companies could add 5% to 10% to their bottom lines by managing their intellectual property more rigorously and exploiting the hidden gems. A three-step process can help companies to identify promising assets, to calculate their value, and to pursue opportunities or cash accordingly.
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Veröffentlicht in: | The McKinsey quarterly 2002-06 (3), p.19 |
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Hauptverfasser: | , , |
Format: | Magazinearticle |
Sprache: | eng |
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Online-Zugang: | Volltext |
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