VIEWPOINT: International marketing in Southeast Asia: Retailing trends and opportunities in China

The aim of this study is to highlight developments and opportunities in the retail and distribution sectors of China. In particular, we focus on the entry of international retailers into this rapidly growing market and classify various forms of retailing in China. The emerging Southeast Asian market...

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Veröffentlicht in:	International marketing review 2004-05, Vol.21 (3), p.247
Hauptverfasser:	Samiee, Saeed, Yip, Leslie S C, Luk, Sherriff T K
Format:	Artikel
Sprache:	eng
Schlagworte:	Classification Classification schemes Competition Distribution Electronic commerce Emerging markets Foreign investment International markets Internet Joint ventures Marketing Multinational corporations New store openings Retail stores Retailing industry Studies Supermarkets
Online-Zugang:	Volltext
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