THE MEDIATING ROLE OF SATISFACTION IN DEVELOPING CUSTOMER LOYALTY IN THE MALAYSIAN TELECOMMUNICATION INDUSTRY

Customer loyalty has been a highly sought topic to enable growth and competition in the current market. Stiff competition in the telecommunication industry has caused telephone companies in Malaysia to compete with each other to gain customer loyalty with the aim of becoming a major service provider...

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Veröffentlicht in:	Academy of Entrepreneurship journal 2019-01, Vol.25, p.1-12
Hauptverfasser:	Yew, Mah Pei, Rahman, Maria Abdul
Format:	Artikel
Sprache:	eng
Schlagworte:	Banking industry Behavior Brand loyalty Business communications Competition Competitive advantage Customer satisfaction Customer services Entrepreneurship Influence Long term Marketing Mediators Mobile commerce Multimedia Questionnaires Research methodology Researchers Retail banking Studies Subscriptions Success Telecommunications industry Telephone companies
Online-Zugang:	Volltext
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