Building Consumer Relationships Electronically

This article addresses a set of interrelated issues in electronic Consumer Relationship Management (eCRM). The focus is specifically on an e-tailing context which consists of (a) consumers purchasing goods of medium price, that (b) are delivered physically. The discussion deals with: (1) the relatio...

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Bibliographische Detailangaben

Veröffentlicht in:	Journal of relationship marketing (Binghamton, N.Y.) N.Y.), 2003-07, Vol.2 (3,4), p.15
1. Verfasser:	McIntyre, Shelby H
Format:	Artikel
Sprache:	eng
Schlagworte:	Bookstores Brand loyalty Consumers Customer relationship management Customer satisfaction Electronic commerce Relationship marketing Studies
Online-Zugang:	Volltext
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