Gathering customer feedback online and Swedish SMEs

Purpose - This paper aims at exploring and describing the tools used by small- and medium-sized enterprises (SMEs) to collect customer feedback online, their components and the criteria used in selecting these internet-based tools.Design methodology approach - Multiple in-depth case studies were con...

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Veröffentlicht in:	Management research news 2006-03, Vol.29 (3), p.106-127
1. Verfasser:	Opoku, Robert A
Format:	Artikel
Sprache:	eng
Schlagworte:	Communication Consumer attitudes Customer feedback Customer satisfaction Customer services Customers Industrial Marketing Industriell marknadsföring Internet Product development Small business Small to mediumsized enterprises Studies Sweden
Online-Zugang:	Volltext
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