Developmental Recognition of Consumption Symbolism

Developmental Recognition of Consumption Symbolism

Communicating through consumption choices involves decoding information about others based upon observations of their consumption behavior. Using photographs of automobiles and houses, the ability to recognize consumption symbolism is examined in six age groups and compared between males/females and...

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Veröffentlicht in:The Journal of consumer research 1982-06, Vol.9 (1), p.4-17
Hauptverfasser: Belk, Russell W., Bahn, Kenneth D., Mayer, Robert N.
Format: Artikel
Sprache:eng
Schlagworte:
Age
Automobiles
Children
College students
Consumer behavior
Consumer psychology
Consumer research
Consumption
Correlation analysis
Hypotheses
Marketing
Sampling
Self esteem
Stereotypes
Symbolism
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Zusammenfassung:Communicating through consumption choices involves decoding information about others based upon observations of their consumption behavior. Using photographs of automobiles and houses, the ability to recognize consumption symbolism is examined in six age groups and compared between males/females and "higher"/"lower" social-class subjects. Grade school is found to be the time during which most consumption decoding skills are attained.
ISSN:0093-5301
1537-5277
DOI:10.1086/208892