Symbolic money attitudes and compulsive buying : are they all bad for happiness?

Activity theorists posit that people get happy when they engage in activities they love doing. Generation Y (Gen Y) females love shopping. So, contrary to the notion that symbolic money attitudes and compulsive buying are bad, I investigated whether any dimension of happiness is gained from achievem...

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Veröffentlicht in:African journal of business and economic research 2019-03, Vol.14 (1), p.31-48
1. Verfasser: Duh Inseng, Helen
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description Activity theorists posit that people get happy when they engage in activities they love doing. Generation Y (Gen Y) females love shopping. So, contrary to the notion that symbolic money attitudes and compulsive buying are bad, I investigated whether any dimension of happiness is gained from achievement and status money attitudes and compulsive spending and shopping among Gen Y females. The participants were 458 female Gen Y South-Africans (Blacks =55.5%, Coloureds = 31.4%; Whites = 3.5%; Indians = 9.6%; age between 18 and 35). Respondents were surveyed in two large universities in Cape Town and Durban to capture all racial groups. Structural equation modelling results revealed that high achievement and status symbolic money attitudes were associated with lower cognitive and affective happiness; and with higher compulsive shopping and spending. While affective happiness was positively associated with compulsive shopping, compulsive spending was bad for happiness among the young adults.
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subjects Achievement money attitude
Affective happiness
Attitudes
Cognitive happiness
Compulsions
Compulsive buying
Compulsive shopping
Compulsive spending
Consumer credit
Consumers
Consumption
Females
Generation Y
Happiness
Hypotheses
Market segments
Materialism
Millennials
Money
Predatory lending
Psychology
Racial groups
Shopping
South Africa
Status money attitude
Symbolic money attitudes
Symbols
Theorists
Young adults
title Symbolic money attitudes and compulsive buying : are they all bad for happiness?
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