Upper and Lower Bound Evaluation of Multiattribute Objects: Comparison Models Using Linear Programming
We argue that three points of comparison which people use in everyday thinking are: comparison of an object relative to the next best object; relative to the average object; or relative to the worst object. We present formal models of comparison, based on linear programming, for multiattribute objec...
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Veröffentlicht in: | Organizational behavior and human decision processes 1995-12, Vol.64 (3), p.261-273 |
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