Upper and Lower Bound Evaluation of Multiattribute Objects: Comparison Models Using Linear Programming

We argue that three points of comparison which people use in everyday thinking are: comparison of an object relative to the next best object; relative to the average object; or relative to the worst object. We present formal models of comparison, based on linear programming, for multiattribute objec...

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Veröffentlicht in:Organizational behavior and human decision processes 1995-12, Vol.64 (3), p.261-273
Hauptverfasser: Doyle, J.R., Green, R.H., Cook, W.D.
Format: Artikel
Sprache:eng
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