The Evaluability Hypothesis: An Explanation for Preference Reversals between Joint and Separate Evaluations of Alternatives

This research investigates a particular type of preference reversal (PR), existing between joint evaluation, where two stimulus options are evaluated side by side simultaneously, and separate evaluation, where these options are evaluated separately. I first examine how this PR differs from other typ...

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Veröffentlicht in:Organizational behavior and human decision processes 1996-09, Vol.67 (3), p.247-257
1. Verfasser: Hsee, Christopher K.
Format: Artikel
Sprache:eng
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