The duality of social self-categorization in consumption

“Consumer culture” theories frequently claim that people use symbols of consumption to socially self-categorize and satisfy their needs for assimilation or differentiation. Through two empirical quantitative studies, we argue that self-categorization operates according to a duality overlooked by the...

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Veröffentlicht in:	Journal of consumer culture 2019-05, Vol.19 (2), p.189-212
Hauptverfasser:	Totaro, Paolo, Marinho, Thais Alves
Format:	Artikel
Sprache:	eng
Schlagworte:	Classification Consumerism Consumption Ontology Quantitative analysis
Online-Zugang:	Volltext
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