Analyzing Electronic Word of Mouth Intention for Shopping Websites: A Means-End Chain Approach

Using a means-end chain (MEC) approach, this article proposes a comprehensive and integrative conceptual model of the antecedents of electronic word of mouth (eWOM) intention. It examines the effects of website attributes on eWOM intention, a topic that has not been explored in its relation to these...

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Veröffentlicht in:	Journal of Internet commerce 2019-04, Vol.18 (2), p.113-140
Hauptverfasser:	Phan, Quyen Phu Thi, Rivas, Adriana A. Amaya, Bat, Tuya
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes brand attitude eWOM intention gender Means-end chain theory Trustworthiness website attitude website attributes website trustworthiness Websites
Online-Zugang:	Volltext
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