Stakeholder Evaluation of the Policy Effects of University Decisions Regarding Athletics

At public universities across the country, key stakeholders see intercollegiate athletics as a mechanism to raise the profile of their institution. Specifically, many universities have identified moving up in level of athletic competition as one part of a strategy to enhance a school's visibility and reputation. Like all decisions made by public institutions, these are policy choices made by public officials that have consequences for institutions of higher education. The purpose of this study was to explore the attitudes of two stakeholder groups (faculty and staff) at a Southern regional public university that has made the transition from the Football Championship Subdivision (FCS) to the Football Bowl Subdivision (FBS). Specifically, this study examined and compared how key stakeholders evaluate the decision to move from the FCS to FBS level of competitions. An electronic survey was administered to university faculty and staff to collect data on their attitudes relative to intercollegiate athletics. Aggregate faculty and staff evaluations of the transition from FCS to FBS football and other strategic changes to athletics were compared to each other. Additionally, faculty and staff opinions on the emphasis placed on academics, athletics, and the arts at the university were explored. Results indicate that staff generally view the impact of transitioning to the FBS level more favorably than faculty. Additional findings reveal that faculty, more so than staff, feel that too much emphasis is placed on athletics. This study draws attention to the apparent division that exists on how faculty and staff view decisions made regarding athletics. This divide between faculty and staff relating to decisions and outcomes can make policy questions involving athletics difficult to address. This study can help shape future research on university athletics and how it influences higher education policy. University administrators, such as directors of athletics, can utilize the findings for more effective decision making and to build a bridge with key constituents such as faculty and staff.