How personality traits, employee incompetence and consumer similarity influence shoplifting behavior

Purpose This study aims to investigate the mediating role of shopping intention and the moderating roles of employee incompetence and consumer similarity in the relationship between consumers’ personal traits and their shoplifting behaviors Design/methodology/approach Drawing on the theory of planne...

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Veröffentlicht in:	The Journal of consumer marketing 2019-05, Vol.36 (3), p.379-392
Hauptverfasser:	Bai, Yin, Wu, Wei-ping, Cheung, Millissa F.Y
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand loyalty Confidence intervals Consumer behavior Consumers Employees Materialism Personality Personality traits Researchers Retail stores Shoplifting Studies
Online-Zugang:	Volltext
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