THE DILEMMA OF "INTEGRATED" ADVERTISING: INTRODUCTION

THE marketer wishing to effectively reach the so-called Negro market-- estimated to consist of 23 million consumers spending $30 billion--is faced with a number of unique problems and dilemmas. For one thing, there are a number of problem areas which relate to overall marketing strategy.

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Veröffentlicht in:	The Journal of business (Chicago, Ill.) Ill.), 1969-10, Vol.42 (4), p.477
1. Verfasser:	Barban, Arnold M
Format:	Artikel
Sprache:	eng
Schlagworte:	College students Consumers Consumption Marketing Race Television advertising Television programming White people
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subjects	College students Consumers Consumption Marketing Race Television advertising Television programming White people
title	THE DILEMMA OF "INTEGRATED" ADVERTISING: INTRODUCTION
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