ENTRY, EXIT, AND THE POTENTIAL FOR RESOURCE REDEPLOYMENT

Research summary: Combining the concept of resource relatedness with the economic notion of sunk costs, we assess how the potential for resource redeployment affects market entry and exit by multi-business firms. If the performance of a new business falls below expectations, a diversified firm may b...

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Veröffentlicht in:	Strategic management journal 2017-03, Vol.38 (3), p.526-544
Hauptverfasser:	LIEBERMAN, MARVIN B., LEE, GWENDOLYN K., FOLTA, TIMOTHY B.
Format:	Artikel
Sprache:	eng
Schlagworte:	Companies corporate strategy diversification Errors Falls Market entry market entry/exit Mathematical models Profitability Recycling Relatedness resource redeployment Startups Strategic management Thresholds
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