Redistributed Manufacturing and the Impact of Big Data: A Consumer Goods Perspective

Digitalization and the growth of big data promise greater customization as well as change in how manufacturing is distributed. Yet, challenges arise in applying these new approaches in consumer goods industries that often emphasize mass production and extended supply chains. We build a conceptual fr...

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Veröffentlicht in:	Production planning & control 2019-05, Vol.30 (7), p.568-581
Hauptverfasser:	Zaki, Mohamed, Theodoulidis, Babis, Shapira, Philip, Neely, Andy, Tepel, Matthias Friedrich
Format:	Artikel
Sprache:	eng
Schlagworte:	Analytics Big Data Configurations Consumer goods customization Data management digital factory digital manufacturing Digitization Manufacturing Mass production personalization Redistributed manufacturing Segmentation Supply chains
Online-Zugang:	Volltext
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