Mercadona (Spain): a retail model in expansion

Purpose – This paper evaluates the effect of Spain's regulatory framework on Mercadona's expansion. Mercadona is the main company in this commercial distribution sector and so we have taken the North American company Wal-Mart as a classic example of the sector on a world scale. In Spain th...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	International journal of retail & distribution management 2013-01, Vol.41 (1), p.6-26
Hauptverfasser:	López-González, Alejandro, C. Lois-González, Rubén, Fernández-Casal, Rubén
Format:	Artikel
Sprache:	eng
Schlagworte:	Competition Consumerism Corporate planning Councils Discount department stores Domestic markets Expansion Globalization Hypotheses Information technology Innovations Market shares Marketing Marketing strategy/methods Philosophy Provinces Recessions Regulation Studies Supermarkets Technological change Transnationalism
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!