The relationship between emotional intelligence and buyer's performance

Purpose - The purpose of this paper is to explore the relationship between buyer's emotional intelligence and buyer's relationship performance.Design methodology approach - A survey methodology was used to collect data for this study. The survey was administered using an assessment process...

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Veröffentlicht in:	The Journal of business & industrial marketing 2009-03, Vol.24 (3/4), p.269-277
Hauptverfasser:	Schumacher, Lillian, Wheeler, Jane V., Carr, Amelia S.
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Buyers Buyersupplier relationships Collaboration Competitive advantage Customer feedback Emotional intelligence Emotions Leadership Purchasing Studies Suppliers Supply chains Vendor supplier relations
Online-Zugang:	Volltext
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