The use of category management practices to obtain a sustainable competitive advantage in the fast-moving-consumer-goods industry

Despite massive efforts of suppliers and retailers in the fast-moving-consumer-goods (FMCG) channel to adopt the efficient consumer response (ECR) practices, many of the expected benefits have not been realized. This study examines the history and implementation practices of ECR in the USA and in Ge...

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Veröffentlicht in:	The Journal of business & industrial marketing 2004-12, Vol.19 (7), p.444-459
Hauptverfasser:	Dupre, Kyle, Gruen, Thomas W.
Format:	Artikel
Sprache:	eng
Schlagworte:	Category management Competition Competitive advantage Cooperation Cost reduction Efficient consumer response Fast moving consumer goods History Partnering Retail stores Retailing Strategic business units Studies Suppliers Supply chain management
Online-Zugang:	Volltext
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