Maker-buyer strategic alliances: an integrated framework

Purpose - Although existing partial theories contribute to scholarly understanding of strategic alliances, the lack of a comprehensive framework to explain strategic alliances is unfortunate. The purpose of this paper is to develop an integrated framework for maker-buyer strategic alliance performan...

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Veröffentlicht in:	The Journal of business & industrial marketing 2010-01, Vol.25 (1), p.43-56
Hauptverfasser:	Lin, Chih-Pin, Lin, Hsin-Mei
Format:	Artikel
Sprache:	eng
Schlagworte:	Agreements Alliances Economic activity Institutionalism Manufacturers Purchasing Sociology Studies Transaction costs Value chain Vendor supplier relations
Online-Zugang:	Volltext
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