Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters
PurposeThis study draws on the service-dominant (S-D) logic paradigm to examine value co-creation and co-destruction. As these phenomena are driven by positive and negative “customer-to-customer” (C2C) interactions, this paper aims to examine their influence on tourist perceptions of service quality...
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Veröffentlicht in: | International journal of contemporary hospitality management 2019-04, Vol.31 (3), p.1309-1329 |
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Hauptverfasser: | , , , , |
Format: | Artikel |
Sprache: | eng |
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