Decision making in social media with consistent data

The use of data obtained from social media in decision-making is growing, because people are increasingly using these means to inform themselves, express opinions or make valuations of brands, services, etc. Increasingly, people and organizations use this information to make strategic decisions for...

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Veröffentlicht in:	Knowledge-based systems 2019-05, Vol.172, p.33-41
Hauptverfasser:	Peláez, José I., Martínez, Eustaquio A., Vargas, Luís G.
Format:	Artikel
Sprache:	eng
Schlagworte:	Algorithms Consistency Consistency index Decision making Digital media Interval data Intervals Majority operators Preference relations Ranking Reciprocal matrices Social networks
Online-Zugang:	Volltext
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