Organisational ambidexterity and firm performance: burning research questions for marketing scholars

Organisational ambidexterity is an important topic in management research having grown meteorically over the past 17 years. Yet, very few studies in marketing examine organisational ambidexterity. Where studies do exist, seldom do they do justice to its theoretical richness and complexity. This comp...

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Veröffentlicht in:	Journal of marketing management 2018-01, Vol.34 (1-2), p.178-229
1. Verfasser:	Hughes, Mathew
Format:	Artikel
Sprache:	eng
Schlagworte:	Handedness Marketing Measurement Organizational performance
Online-Zugang:	Volltext
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