Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research

Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research

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Veröffentlicht in:Journal of marketing management 2018-02, Vol.34 (3-4), p.231-242
Hauptverfasser: Kozinets, Robert V., Scaraboto, Daiane, Parmentier, Marie-Agnès
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Sprache:eng
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Netnography
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container_title Journal of marketing management
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creator Kozinets, Robert V.
Scaraboto, Daiane
Parmentier, Marie-Agnès
description
doi_str_mv 10.1080/0267257X.2018.1446488
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subjects Netnography
title Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research
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