The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution

The advent of what we call, 'The Corporate Marketing Internet Revolution' necessitates a radical rethinking of marketing practice and scholarship. As such, mindful of the importance of the Internet and, in particular, the Internet of Things (IoT) phenomenon, this article formally introduce...

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Veröffentlicht in:	Journal of marketing management 2017-01, Vol.33 (1-2), p.131-144
Hauptverfasser:	Balmer, John M. T., Yen, Dorothy A.
Format:	Artikel
Sprache:	eng
Schlagworte:	Computer mediated communication corporate communications corporate Internet marketing corporate marketing industrial revolution Internet Internet of Things Internet of Things (IoT) Market strategy Marketing total corporate communications
Online-Zugang:	Volltext
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