Les déterminants du choix d'un produit étranger : proposition d'un modèle intégrateur - application au marché coréen
This is a report on research into the choice of a foreign product proposal in the Korean market.
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| Veröffentlicht in: | Recherche et applications en marketing 2006-06, Vol.21 (2), p.98 |
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| container_issue | 2 |
| container_start_page | 98 |
| container_title | Recherche et applications en marketing |
| container_volume | 21 |
| creator | Jin-Pyo, Park |
| description | This is a report on research into the choice of a foreign product proposal in the Korean market. |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0767-3701 |
| ispartof | Recherche et applications en marketing, 2006-06, Vol.21 (2), p.98 |
| issn | 0767-3701 2051-2821 |
| language | fre |
| recordid | cdi_proquest_journals_221145863 |
| source | SAGE Journals; JSTOR |
| subjects | Marketing Product development Questionnaires Studies |
| title | Les déterminants du choix d'un produit étranger : proposition d'un modèle intégrateur - application au marché coréen |
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