Small business owners' assessments of their abilities to perform and interpret formal market studies

Some 127 owners-partners of small businesses provided assessments of their abilities to perform marketing research, including tasks such as designing questionnaires and analyzing data. They also provided their opinions about the value of the information gathered through these marketing activities. O...

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Bibliographische Detailangaben

Veröffentlicht in:	Journal of small business management 1995-10, Vol.33 (4), p.1
Hauptverfasser:	Callahan, Thomas J, Cassar, Michael D
Format:	Artikel
Sprache:	eng
Schlagworte:	Competition Costs Customer feedback Customer satisfaction Customers Employees Hypotheses Information sources Marketing Opinions Skills Small business Strategic planning Studies
Online-Zugang:	Volltext
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