The Score Is Not the Music: Integrating Experience and Practice Perspectives on Value Co-Creation in Collective Consumption Contexts

In response to recent calls for deeper understanding of value co-creation between multiple actors, this article explores co-creation in collective consumption contexts. These are defined as settings within which multiple consumers, and optionally multiple other actors such as service personnel, are...

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Veröffentlicht in:	Journal of service research : JSR 2019-05, Vol.22 (2), p.120-138
Hauptverfasser:	Kelleher, Carol, N. Wilson, Hugh, Macdonald, Emma K., Peppard, Joe
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumers Consumption Marketing
Online-Zugang:	Volltext
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