BRAND CONTENTS: A TAXONOMIC PROPOSAL

For its part, advertainment seeks to offer the user advertising stories that inform and/or entertain, usually in paid media. [...]in native advertising, the audience of a support is paid for and a pre-existing commercial message is adapted to the planned space, while, in branded content, the audienc...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	SEECI 2000 2018-11 (47), p.125-142
Hauptverfasser:	Castelló-Martínez, Araceli, del Pino-Romero, Cristina
Format:	Artikel
Sprache:	eng ; spa
Schlagworte:	Advertisements Advertising Communication Marketing Motion pictures Objectives Taxonomy Tourism
Online-Zugang:	Volltext
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