Trust trumps concern: findings from a seven-country study on consumer consent to 'digital native' vs. 'digital immigrant' service providers

Many service providers (e.g. mobile network operators) want to turn their business into fully digitalised regimes and offer personalised services. To do so they need access to the consumers' personal data and must explicitly ask consumers for consent. In this cross-national study, including rep...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Behaviour & information technology 2019-05, Vol.38 (5), p.503-518
Hauptverfasser:	Evjemo, Bente, Castejón-Martínez, Humberto, Akselsen, Sigmund
Format:	Artikel
Sprache:	eng
Schlagworte:	Consent Consents consumer consent Consumers Culture Digital literacy Personalisation PLS-SEM Privacy privacy concern trust Wireless networks
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!