Heterogeneity in a dual personal values–dual purchase consequences–green consumption commitment framework

Purpose The purpose of this paper is to study the roles of dual personal values (individualistic and collectivistic) and consumer attitudes toward dual purchase consequences (individual and environmental) as the precursors of a commitment to green consumption. Furthermore, the variance within the st...

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Veröffentlicht in:	Asia Pacific journal of marketing and logistics 2019-03, Vol.31 (2), p.480-498
Hauptverfasser:	Le, Angelina Nhat Hanh, Tran, Mai Dong, Nguyen, Dong Phong, Cheng, Julian Ming Sung
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes Behavior Collectivism Consumer attitudes Consumer behavior Consumers Consumption Cultural values Environmental impact Expected values Green marketing Green products Individualism Literacy Marketing
Online-Zugang:	Volltext
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