Profiles of Advertising Students: Are “Creatives” Different From the Rest?

Data from a national survey of U.S. advertising students compared those who planned to seek creative jobs in advertising with those who desired management positions and “Generalists,” who chose both. Male and female students were equally likely to aspire to be Creatives, despite current U.S. agency...

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Veröffentlicht in:	Journalism & mass communication educator 2017-09, Vol.72 (3), p.349-365
Hauptverfasser:	Fullerton, Jami A., Kendrick, Alice
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Advertising agencies Careers College Students Communities of Practice Creative Thinking Creativity Curricula Departments Directors Education Empathy Employment Employment Potential Executives Females Gender Differences Grade Point Average Instructional Effectiveness Internship Programs Internships Journalism Education Labor Market Learning Literature Reviews Males Managerial Occupations Mentors National Surveys Personality Personality Traits Personnel Selection Professionals Public relations Salaries Situated Learning Social Media Social networks State Surveys Statistics Student Attitudes Student Characteristics Student Interests Student Surveys Students Teacher Effectiveness Teachers Teaching Thinking Skills
Online-Zugang:	Volltext
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