WE DON'T NEED ANOTHER HERO - IMPLICATIONS FROM NETWORK STRUCTURE AND RESOURCE COMMITMENT FOR MOVIE PERFORMANCE
This study offers a new framework for organizing a motion picture in such a way that enhances its chances for box-office success. We combine and expand two strands of research for the moviemaking industry: the economic approach and the social network perspective. Specifically, we integrate the produ...
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| Veröffentlicht in: | Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 2008-01, Vol.60 (1), p.74 |
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| container_title | Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung |
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| creator | Meiseberg, Brinja Ehrmann, Thomas Dormann, Julian |
| description | This study offers a new framework for organizing a motion picture in such a way that enhances its chances for box-office success. We combine and expand two strands of research for the moviemaking industry: the economic approach and the social network perspective. Specifically, we integrate the product-inherent categories of the creative sphere and financial resources and the product-induced categories of marketing support and competition with concepts from social network analysis (i.e., connectivity and density). We test our hypotheses on a sample of top ten German movies as to box-office admissions for the period 1990-2004. We find that extensive care and industry knowledge are required when organizing the economic and social framework in which a film project is undertaken, since ultimately, movie success does not depend on individual star power. On the contrary, the real star is the team. [PUBLICATION ABSTRACT] |
| format | Article |
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| identifier | ISSN: 1439-2917 |
| ispartof | Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 2008-01, Vol.60 (1), p.74 |
| issn | 1439-2917 2194-072X |
| language | eng |
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| source | SpringerLink Journals |
| subjects | Actors Communication theory Consumers Hypotheses Marketing Motion picture directors & producers Motion picture industry Nominations Power Regression analysis Social network analysis Social networks Socioeconomic factors Studies Success factors |
| title | WE DON'T NEED ANOTHER HERO - IMPLICATIONS FROM NETWORK STRUCTURE AND RESOURCE COMMITMENT FOR MOVIE PERFORMANCE |
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