Learning, communication, and the bullwhip effect
We investigate the effect of learning and communication on the bullwhip effect in supply chains. Using the beer distribution game in a controlled laboratory setting, we test four behavioral hypotheses – bounded rationality, experiential learning, systems learning, and organizational learning – by sy...
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| Veröffentlicht in: | Journal of operations management 2006-12, Vol.24 (6), p.839-850 |
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| container_title | Journal of operations management |
| container_volume | 24 |
| creator | Wu, Diana Yan Katok, Elena |
| description | We investigate the effect of learning and communication on the bullwhip effect in supply chains. Using the
beer distribution game in a controlled laboratory setting, we test four behavioral hypotheses – bounded rationality, experiential learning, systems learning, and organizational learning – by systematically manipulating training and communication protocols. We find that order variability decreases significantly in a setting in which participants start with hands-on experience, and are then allowed to formulate team strategies collaboratively. This result indicates that while training may improve individuals’ knowledge and understanding of the system, it does not improve supply chain performance unless supply chain partners are allowed to communicate and share this knowledge. Our results indicate that the bullwhip effect is, at least in part, caused by insufficient coordination between supply chain partners. |
| doi_str_mv | 10.1016/j.jom.2005.08.006 |
| format | Article |
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beer distribution game in a controlled laboratory setting, we test four behavioral hypotheses – bounded rationality, experiential learning, systems learning, and organizational learning – by systematically manipulating training and communication protocols. We find that order variability decreases significantly in a setting in which participants start with hands-on experience, and are then allowed to formulate team strategies collaboratively. This result indicates that while training may improve individuals’ knowledge and understanding of the system, it does not improve supply chain performance unless supply chain partners are allowed to communicate and share this knowledge. Our results indicate that the bullwhip effect is, at least in part, caused by insufficient coordination between supply chain partners.</description><identifier>ISSN: 0272-6963</identifier><identifier>EISSN: 1873-1317</identifier><identifier>DOI: 10.1016/j.jom.2005.08.006</identifier><language>eng</language><publisher>Chicago: Elsevier B.V</publisher><subject>Bullwhip effect ; Communication ; Experiential learning ; Experimental economics ; Organizational learning ; Studies ; Supply chain management ; Supply chains ; Systems learning</subject><ispartof>Journal of operations management, 2006-12, Vol.24 (6), p.839-850</ispartof><rights>2005</rights><rights>2006 APICS</rights><rights>Copyright Elsevier Sequoia S.A. Dec 2006</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c3719-e8ed042b53d5fa7c5245c0d2fe5e749ae2604d7e57286121669c4553e362458c3</citedby><cites>FETCH-LOGICAL-c3719-e8ed042b53d5fa7c5245c0d2fe5e749ae2604d7e57286121669c4553e362458c3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://onlinelibrary.wiley.com/doi/pdf/10.1016%2Fj.jom.2005.08.006$$EPDF$$P50$$Gwiley$$H</linktopdf><linktohtml>$$Uhttps://onlinelibrary.wiley.com/doi/full/10.1016%2Fj.jom.2005.08.006$$EHTML$$P50$$Gwiley$$H</linktohtml><link.rule.ids>314,776,780,1411,27901,27902,45550,45551</link.rule.ids></links><search><creatorcontrib>Wu, Diana Yan</creatorcontrib><creatorcontrib>Katok, Elena</creatorcontrib><title>Learning, communication, and the bullwhip effect</title><title>Journal of operations management</title><description>We investigate the effect of learning and communication on the bullwhip effect in supply chains. Using the
beer distribution game in a controlled laboratory setting, we test four behavioral hypotheses – bounded rationality, experiential learning, systems learning, and organizational learning – by systematically manipulating training and communication protocols. We find that order variability decreases significantly in a setting in which participants start with hands-on experience, and are then allowed to formulate team strategies collaboratively. This result indicates that while training may improve individuals’ knowledge and understanding of the system, it does not improve supply chain performance unless supply chain partners are allowed to communicate and share this knowledge. Our results indicate that the bullwhip effect is, at least in part, caused by insufficient coordination between supply chain partners.</description><subject>Bullwhip effect</subject><subject>Communication</subject><subject>Experiential learning</subject><subject>Experimental economics</subject><subject>Organizational learning</subject><subject>Studies</subject><subject>Supply chain management</subject><subject>Supply chains</subject><subject>Systems learning</subject><issn>0272-6963</issn><issn>1873-1317</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2006</creationdate><recordtype>article</recordtype><recordid>eNqFkMtOwzAQRS0EEqXwAewi1k0Y27GdiBWqeKqoG1hbqTOhjvIodkLVv8dVWMNqNvfcqzmEXFNIKFB5Wyd13yYMQCSQJQDyhMxopnhMOVWnZAZMsVjmkp-TC-9rAKCpYjMCKyxcZ7vPRWT6th07a4rB9t0iKroyGrYYbcam2W_tLsKqQjNckrOqaDxe_d45-Xh8eF8-x6v108vyfhUbrmgeY4YlpGwjeCmqQhnBUmGgZBUKVGleIJOQlgqFYpmkjEqZm1QIjlyGZGb4nNxMvTvXf43oB133o-vCpGY0F6kSkoUQnULG9d47rPTO2bZwB01BH73oOmCtPnrRkOngJTByYva2wcP_gH5dr98yngfwbgIxvP1t0WlvLHYGS-uCGF329o_ZH116eaI</recordid><startdate>200612</startdate><enddate>200612</enddate><creator>Wu, Diana Yan</creator><creator>Katok, Elena</creator><general>Elsevier B.V</general><general>Wiley Subscription Services, Inc</general><scope>AAYXX</scope><scope>CITATION</scope><scope>7TA</scope><scope>7TB</scope><scope>8FD</scope><scope>FR3</scope><scope>JG9</scope><scope>JQ2</scope><scope>KR7</scope></search><sort><creationdate>200612</creationdate><title>Learning, communication, and the bullwhip effect</title><author>Wu, Diana Yan ; Katok, Elena</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c3719-e8ed042b53d5fa7c5245c0d2fe5e749ae2604d7e57286121669c4553e362458c3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2006</creationdate><topic>Bullwhip effect</topic><topic>Communication</topic><topic>Experiential learning</topic><topic>Experimental economics</topic><topic>Organizational learning</topic><topic>Studies</topic><topic>Supply chain management</topic><topic>Supply chains</topic><topic>Systems learning</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Wu, Diana Yan</creatorcontrib><creatorcontrib>Katok, Elena</creatorcontrib><collection>CrossRef</collection><collection>Materials Business File</collection><collection>Mechanical & Transportation Engineering Abstracts</collection><collection>Technology Research Database</collection><collection>Engineering Research Database</collection><collection>Materials Research Database</collection><collection>ProQuest Computer Science Collection</collection><collection>Civil Engineering Abstracts</collection><jtitle>Journal of operations management</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Wu, Diana Yan</au><au>Katok, Elena</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Learning, communication, and the bullwhip effect</atitle><jtitle>Journal of operations management</jtitle><date>2006-12</date><risdate>2006</risdate><volume>24</volume><issue>6</issue><spage>839</spage><epage>850</epage><pages>839-850</pages><issn>0272-6963</issn><eissn>1873-1317</eissn><abstract>We investigate the effect of learning and communication on the bullwhip effect in supply chains. Using the
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| identifier | ISSN: 0272-6963 |
| ispartof | Journal of operations management, 2006-12, Vol.24 (6), p.839-850 |
| issn | 0272-6963 1873-1317 |
| language | eng |
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| source | Wiley Online Library Journals Frontfile Complete |
| subjects | Bullwhip effect Communication Experiential learning Experimental economics Organizational learning Studies Supply chain management Supply chains Systems learning |
| title | Learning, communication, and the bullwhip effect |
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