A revenue management approach to demand management and order booking in assemble-to-order manufacturing

Revenue management is an order acceptance and refusal process that employs differential pricing strategies and stop sales tactics to reallocate capacity, enhance delivery reliability and speed, and realize revenue from change order responsiveness in order to maximize the revenue from pre-existing ca...

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Bibliographische Detailangaben

Veröffentlicht in:	Journal of operations management 1995-12, Vol.13 (4), p.299-309
Hauptverfasser:	deB. Harris, Frederick H., Pinder, Jonathan P.
Format:	Artikel
Sprache:	eng
Schlagworte:	Custom design Management Manufacturing Mathematical models Operations research Pricing policies Production planning Revenue Revenue management Studies
Online-Zugang:	Volltext
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