Political Marketing Canadian Style? The Conservative Party and the 2006 Federal Election

This study investigates the change in Conservative Party behaviour during the 18 months between the 2004 and 2006 Canadian federal elections. It asks: How did the Conservative Party strategy influence the shift in voter preference during the 2006 Canadian federal election? The approach taken to addr...

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Veröffentlicht in:	Canadian journal of communication 2008-01, Vol.33 (1), p.39-63
Hauptverfasser:	Paré, Daniel J, Berger, Flavia
Format:	Artikel
Sprache:	eng
Schlagworte:	Autonomy Case studies Children Citizenship Communication Conservatism Consumers Elections Federal elections-Canada French language Intelligence Interpersonal communication Leadership Market strategy Marketing Messages Political advertising Political behavior Political leadership Political parties Politics Pornography Power Public relations Public services Rose, Jonathan Studies Transformations Trustworthiness Voicing Voters
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