Creating consumer durable retailer customer loyalty through order fulfillment service operations

Manufacturers now find themselves in the position of finding new ways to remain competitive in the era of retail power. The onus rests on the manufacturer's ability to implement operational strategies that help the retailer achieve its objectives. Specifically, manufacturers that establish succ...

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Veröffentlicht in:	Journal of operations management 2008-11, Vol.26 (6), p.781-797
Hauptverfasser:	Davis-Sramek, Beth, Mentzer, John T., Stank, Theodore P.
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand loyalty Loyalty Manufacturers Operations management Order fulfillment Order processing Retail stores Retailers Retailing industry Satisfaction Service operations Studies Vendor supplier relations
Online-Zugang:	Volltext
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