An Analysis of Theme Positioning of Tourism-oriented Characteristic Towns-A Case Study of Jiangwan Town, Jiangxi Province
According to the first batch of towns with Chinese characteristics: issued by Ministry of Housing and UrbanRuraL Development Of the People's Republic of China, the tourism-oriented characteristic towns accounted for about 50. [...]many towns are similar in the theme. [...]for the theme position...
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| Veröffentlicht in: | Asian agricultural research 2019-01, Vol.11 (1), p.29-32 |
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| container_title | Asian agricultural research |
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| creator | Liu, Xiaotian Liu, Qunhong |
| description | According to the first batch of towns with Chinese characteristics: issued by Ministry of Housing and UrbanRuraL Development Of the People's Republic of China, the tourism-oriented characteristic towns accounted for about 50. [...]many towns are similar in the theme. [...]for the theme positioning of culture of characteristic towns, it is necessary to strengthen the inheritance and development of culture, give them new form and realistic connotation, and build cultural themes and brands with local characteristics. 2.2.2 Theme positioning strengthens the individuality of characteristic towns. When carrying out the theme positioning, it is necessary to take the demand of the tourist market as the guide to increase market share· Tourists· travel behavior, purpose, and motivation are complex and diverse. [...]it is of great significance to analyze their travel motivation and destination. |
| doi_str_mv | 10.19601/j.cnki.issnl943-9903.2019.1.007 |
| format | Article |
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| ispartof | Asian agricultural research, 2019-01, Vol.11 (1), p.29-32 |
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| subjects | Celebrities Cultural heritage Culture Heredity Housing Human resources Markets Motivation Navigation behavior Tourism Tourists Towns Travel |
| title | An Analysis of Theme Positioning of Tourism-oriented Characteristic Towns-A Case Study of Jiangwan Town, Jiangxi Province |
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