The Role of System Trust in Business-to-Consumer Transactions

It has been argued that the buyer's trust of the vendor is a critical precursor to a transactional relationship in an e-commerce environment. This study uses an experimental survey to test a model that includes a number of factors such as trust mechanisms, "system trust," and vendor r...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Journal of management information systems 2003-12, Vol.20 (3), p.197-226
Hauptverfasser:	PENNINGTON, ROBIN, WILCOX, H. DIXON, GROVER, VARUN
Format:	Artikel
Sprache:	eng
Schlagworte:	Business Business to consumer Customer relations Customers e-commerce Electronic commerce Goodness of fit Information storage and retrieval systems intention to purchase Internet Mathematical models Modeling reputation in e-commerce Studies system trust Trust trust in vendor Vendors
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!